DAISY CHAIN REACTION

Daisy Chain Fields
Irvine, California
August 2026

ART DIRECTION BY TRIADIC

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Daisy Chain Reaction was the charity village at the heart of the festival, dressed in the festival's signature pink and yellow. The village housed activations from all ten of Daisy Chain Fields' nonprofit partners — Baby2Baby, Black Mamas Matter Alliance, Center for Reproductive Rights, FreeFrom, Jhpiego, Johns Hopkins Center for Indigenous Health, National Domestic Workers Alliance, National Institute for Reproductive Health, National Women's Law Center, and Planned Parenthood — each with its own custom booth divided by mesh scrims that kept the space feeling open and communal rather than closed off.

Each charity's booth carried its own lollipop-style stand, logo on the front and mission statement on the back. A round tote kiosk sat near the exit, where festival goers traded pins collected from each nonprofit for a Daisy Chain Fields tote bag.

TRIADIC developed the initial concept and creative direction; Joey Jones designed, rendered, and produced the space.

SET DESIGN BY JOEY JONES